Now on Shopify
Many visitors leave an online store not because the store doesn’t have what they want, but because they never found it. Product discovery is everything you do to help shoppers find products they’ll love – including ones they didn’t know they were looking for.
What is product discovery in ecommerce?
Product discovery is the journey from landing on a store to finding a relevant product. It includes navigation, search, filters, category pages, recommendations and any visual or interactive way of browsing products.
Why product discovery matters
- Large catalogs are hard to browse, especially on a small phone screen.
- Not every shopper knows what they want – many are browsing for inspiration.
- Every extra step loses people – the faster shoppers find a relevant product, the more likely they are to buy.
- Better discovery increases order value by surfacing complementary products.
7 ways to improve product discovery
1. Simplify navigation
Use clear, shopper-friendly category names and keep menus shallow.
2. Make search forgiving
Handle typos, synonyms and plurals, and show product images in search suggestions.
3. Offer useful filters
Size, color, price and availability are the basics; add filters that match how your customers actually choose.
4. Use visual browsing
Swipeable, visually merchandised product feeds help shoppers browse the way they do on social media.
5. Personalize recommendations
Personalized recommendations on home, category and product pages surface the products each shopper is most likely to want. See why personalization matters.
6. Curate collections
Edits like “new this week”, “best sellers” or “gift ideas” give browsing shoppers a starting point.
7. Measure discovery
Track searches with no results, product views per session and the share of sessions that reach a product page.
Product discovery with Poloriz
Poloriz is a product discovery solution for ecommerce brands: it turns your product images into personalized, story-style feeds for mobile, with every product one tap from the cart. It works with your existing ecommerce platform and analytics.
Want to see it on your own store? Request a demo and we’ll show you how Poloriz looks with your products.