When a shopper sees an item on a display page on an e-commerce website and clicks on the image, usually a link is embedded which brings them to a detailed description of the product. This is called a PDP and it usually provides the consumer with photos, sizes, color options, and measurements of merchandise. So, why is this important and how can this boost conversion rate?
Well, PDP’s give the consumer more trust in the product. Because shoppers cannot physically touch the merchandise, it is important that the retailer provides as much information as possible so the consumer knows what they are going to buy. This can boost the conversion rate by establishing trust between both the business and the buyer.
Here are a few tips you can use to improve your brand’s PDP: