5 Tips for Improving Mobile User Experience



You can have all the marketing campaigns in the world, but if potential customers cannot get from the homepage to the purchase point, there is no way to increase your sales.

There are a few things you can do to make sure you are increasing your CVR. Here are 5 tips for improving the mobile user interface and experience:

1 – Keep it Simple

A simple user interface does more than improve your mobile conversions. It also creates a strong pathway that guides customers to the point of sale. You need to remove any unnecessary components or elements that slow down your sale process. The goal should be as few clicks as possible between when a new customer lands on your page and when they take your product to checkout.

2 – Track Their Journey

One of the most valuable tools you can apply to your e-commerce store is the customer journey. Get a friend who knows nothing about your product our business and have them move through your site as if they were going to make a purchase. Then, watch closely to discover where the pain points in their journey are. This will give you valuable insight into what needs to be fixed so your user interface is as attractive and smooth as you can make it. 

3 – Feedback is Critical

You are too close to your business to ask objective questions. That is why customer feedback is so essential to improving your AOV and CVR. Sending a quick survey to people interested in your products will help you customize your site and experience more. Try to find out how you can enhance the customer’s journey, and you will be well on your way to improving your conversion rates. 

4 – Are You Mobile Ready?

The majority of consumers shop online from the convenience of their mobile devices. If your e-commerce website is not already mobile responsive, it is time to make a change. You need an equally engaging website for smartphones, tablets, and desktops. Otherwise, your customers will visit the sites of competitors that are designed to work on their devices. 

5 – It’s All About the Customer

 Improving your user interface is all about knowing what your customers want and how to convince them to stay a little longer on your sale pages. Crafting personalized experiences will help maintain customer engagement, but equally important is smoothing out the user interface and journey.


That is where Poloriz can help. We use automated solutions to improve product discovery and engagement. Our company helps empower your brand to turn more shoppers into buyers by harnessing the power of personalized Web-Stories and transforming your media into clean and engaging visuals.

Learn more about how Poloriz can decrease your bounce rate, virtual coffee – on us.

  • Poloriz Team
  • /
  • November 9, 2021