A cliché, But a true one, especially in the marketing World. Sometimes (if not always) an image speaks louder than words, and has greater impact on the consumers.
Visual marketing focuses on using eye-catching, visual appealing, unique and relevant images, designed to attract consumers and increase the brand visibility and identity in the sea of data and marketing overflow.
By now we know that visual marketing campaigns gain higher engagement compared to plain text ads, and when 94% of smartphone users hold their phone vertically – stories are the perfect way to create that visual impact.
Studies show that people remember:
Why? Simply because the brain processes visual cues better than text.
To be more accurate – Humans process visuals 60,000 times faster than text.
This is the reason why stories are the fastest growing media form in 2018, consumed and created by over 1 billion users every day (!!!). This full screen format sets users and brands creativity loose, creating memorable stories and collaborations that empower both influencers and companies. According to Instagram’s internal data, in just two years, one-third of the most-viewed stories come from businesses, and one in five stories earns a direct message from its viewers. We say that Stories are the format of the future – don’t you?