Personalization is increasingly important to brands seeking to, engage shoppers, drive sales and increase conversion.
Makes sense. Each and every one of us unique, and each and every one of us will act and react differently while visiting the brands’ website to do some shopping.
Long, long ago, Before age of digital commerce, a customer simply stepped into a store and found a friendly clerk who helped to find what he/she wanted, simple, right? The problem is that this kind of personal attention is rare in the digital experience, and that’s just wrong.
The benefits of personalization for e-Commerce:
74% of customers feel frustrated when website content is not personalized
36% of consumers say retailers need to do more to offer personalized experiences
80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.
56% of online shoppers are more likely to return to a website that recommends products
And the list goes on. Need more information? Contact us to learn about real-time-personalized product recommendations.