Guiding users through a mobile platform is often quite hard for online retailers and e-commerce websites – The decision-making shopping journey is becoming more complex as consumers continually add and refine their options. For large and small retailers, the solution to consider should be the same: ensure the online presence of the brand and maintain a clear UI for customers to explore.
Here are 3 tips that will assist your brand to boost mobile purchases:
Navigating through tabs via mobile phone can be confusing so it is important for e-commerce websites to incorporate a clear UX that can help them to easily find products and shop.
Attention spans are lowering, on average, for Americans so over-complicating can deter customers from shopping. It is important to balance both uniqueness and simplicity so that the consumer trusts the product but can also easily view and buy the product.
A customer may like the product on social media, but when they are navigated to the e-commerce website to buy, they are oftentimes deterred. This is why it is important to display the product in a visually-appealing way, especially if they use (and love) social media.