Why First Impressions Are Important For Online Retail

Do you remember the moment your one and only stepped inside the door and an arrow was shot into your heart? Butterflies flying in your belly and birds singing all around?  That special moment, that gut feeling is what your shoppers are looking for.  Since most of the doors are now closed (due to Covid), you know you need to make an unforgettable first impression, this time – online.

Online shopping has shifted the economic standard for retail companies. The physical store model is in constant decrease and online shopping remains a big revenue source for a lot of businesses. E-commerce sales are expected to hit around $4.2 trillion dollars this year which is a 20% increase from 2014. This shift in the retail experience has filtered the successful companies and poses an important question. How can online retail companies maximize their potential? What makes them unique and loved at first sight?

E-commerce is a growing industry and little things can make or break new online retail stores, and like it or not – perception is part of reality and the online design of a retail company can change the way customers perceive the brand, and it all starts on the first impression.

Navigation & Product Discovery
Navigation through windows and the ability for customers to find what they need is key. 89% of customers do business with a competitor because of a bad user experience. This is something that companies often can’t consistently regulate. It is important for companies to create a design that makes the site easy-to-use and visually appealing so the customer is not driven away.

User Experience & Personalization 
Treat your shoppers as you would in your store, each and everyone as a unique shopper. If you’re not using personalization on your online store,  no doubt you’re losing revenue. In the last year, businesses have lost $756bn because of poor personalization. Add to this the fact that most mobile websites are just a thinner version on the desktop and you will be able to understand where you need to focus your strategy.

We know development requires time and money, but with Poloriz service it has never been easier, with ROI X8 – it’s money worth spending and a great first impression 🙂

 

  • Poloriz Team
  • /
  • March 16, 2021