Native Ads Marketing – The Next Level

2018 was the year in which native advertising dominated the ad space, leading the advertisers to a mobile-first perspective, due to the understanding that users are increasing their resistance to advertising.

Companies who wish to reach more users and consumers will have to make sure that their advertising efforts are blended naturally into the content, rather than “in-your-face” banner ads, etc.

Social media stories can easily enrich and leverage native ads advertising, showing the content (and the ads) in a form that the users are accustomed to engaging with.

Adding the rise of AI (artificial intelligence) and ML (machine learning) capabilities, the data will improve, insights will create more sophisticated opportunities, and the native ads marketing will deliver a more personalized accurate experience, that will enhance the brand abilities to better communicate with their consumers.

  • Poloriz Team
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  • October 16, 2018