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Gen Z is the generation of the future, they learn fast, they think fast, they react fast, they are ambitious, and have the power to create a huge difference in many industries.
Harley Block, senior vice president of brand partnerships, Awesomeness: “Creating mobile-optimized content that’s platform-specific, direct, and entertaining is essential for brands to reach Gen Z… this audience has the ability to sort through content faster than ever before”.
Gen Z were born into a digital-dominated world, they want to go, get and grow, they are exposed to the enormous amount of data, and are constantly prioritizing short and long-term plans.
Always plugged in and tuned in to everything, Gen Z has the ability to quickly inspect and process data, this can explain why, in just 6 years, “stories” have become Gen Z preferred way to display and engage with content – short, simple, visually appealing way to receive content.
When it comes to attention spans, Gen Z shows the shortest attention spans, but also the quickest new trends and technologies adoption, reshaping the way consumers connect and engage with brands.