Now on Shopify
Instagram and TikTok taught a generation of shoppers to browse by swiping. Shoppable stories bring that same experience to your own ecommerce website: full-screen, swipeable product content where every item is one tap from the product page or the cart.
What are shoppable stories?
Shoppable stories are story-format, swipeable feeds of product images and videos on an ecommerce site. Each story slide features a product (or a look) and links directly to buy it. Unlike social media stories, they live on your own store – so the traffic, the data and the sale stay with you.
Why shoppable stories work on mobile
- Familiar – shoppers already know how to use stories; there’s nothing to learn.
- Full-screen visuals – products get the whole screen instead of a small thumbnail in a grid.
- Fast discovery – swiping is quicker than scrolling a grid and opening product pages one by one.
- Engaging – story formats encourage shoppers to keep browsing, which increases product views per session.
Where to use shoppable stories on your store
- Home page – as a digital “window display” for new arrivals and campaigns.
- Category pages – to highlight best sellers in each collection.
- Product pages – to show complementary products and “complete the look”.
- Floating entry point – a small bubble that opens stories from any page.
Best practices
- Use your best lifestyle images, not just packshots.
- Keep each story focused: one collection, one campaign or one look.
- Make the buy action obvious on every slide.
- Personalize the order of products for each shopper.
- Track engagement and add-to-cart from stories in your analytics.
Adding shoppable stories with Poloriz
Poloriz automatically turns your existing product images into shoppable, story-style product discovery – no new content production needed. It includes personalized recommendations and a floating bubble, and works with Shopify, Wix, BigCommerce and other platforms. See how it works and our case studies.
Want to see it on your own store? Request a demo and we’ll show you how Poloriz looks with your products.