Google Analytics 4 ♥ Poloriz – It’s a Match
Why Google Analytics 4 (GA4)?
Using Google Analytics on an e-commerce website is crucial for tracking website traffic, measuring KPIs, monitoring marketing campaigns, and identifying opportunities for improvement. By leveraging the power of data, informed decisions can be made to optimize the website’s performance and drive revenue growth.
Embedding Google Analytics on an e-commerce website is important for a number of reasons:
Track website traffic and user behavior: Google Analytics provides valuable insights into how many people are visiting your website, where they are coming from, what pages they are visiting, and how long they are staying on your website. This information can help you understand your audience and improve the overall UX.
Key performance indicators (KPIs) measurement: Tracking important KPIs such as conversion rate, revenue per visitor, and average order value. By monitoring these metrics, it’s easier to identify areas for improvement and make data-driven decisions to optimize the website.
Monitor the effectiveness of online campaigns: Showing you how many people are clicking on the ads, where they are coming from, and whether they are converting into customers. It is possible to use this information to make informed marketing budget decisions.
Identify opportunities for improvement: Analyzing the data from Google Analytics, can identify opportunities to improve the website performance and increase conversions.