How product-stories improved the visual storytelling for Modern & Chic online clothing boutique.
The Brand
In 2012, Christy, an amazing mom of four, decided to add more to her plate with a jewelry & clothing boutique, crafting a modern women’s fashion, affordable and full of chic.
The Challenge
Improving the mobile shopping experience to match its customers’ needs, making the UI more modern & chic, increasing the mobile revenues.
The Execution
Top Page Product Discovery
With no development resources needed, M+C now offers a social-like look & feel for its shoppers, creating an engaging, personalized experience, converting them to buyers.
PDP Recommendations
The machine learning-powered product recommendations UI has quickly shown significant growth in mobile conversions and revenues, enriching, even more, the modern & chic shopping experience.
The Results
12% Increase in Mobile Conversion Rate
The customer-focused product-stories create a personalized mobile experience, resulting in more engaged users with higher intention and therefore an uplift in the mobile purchases.
50% increase in Pages per Session
Using the Stories resulted in a significant increase in the number of products and pages viewed by the M+C shoppers, leading to an uplift in product discovery, and increasing mobile revenues.
30% Of Mobile Revenues
In just under two months, Poloriz stories experience is responsible for over 30% of the entire mobile revenues, this can be explained by M+C audience, a mobile-first, social media, and fashion enthusiasts, resulting in a significant increase in the number of products discovered and purchased.
His Words:
“I was amazed at how fast this great technology showed significant results, and even more amazed at how much our customers love it”.
Dallin Koski, M+C partner.