How product-stories improved the visual storytelling for Modern & Chic online clothing boutique.
In 2012, Christy, an amazing mom of four, decided to add more to her plate with a jewelry & clothing boutique, crafting a modern women’s fashion, affordable and full of chic.
Improving the mobile shopping experience to match its customers’ needs, making the UI more modern & chic, increasing the mobile revenues.
Top Page Product Discovery
With no development resources needed, M+C now offers a social-like look & feel for its shoppers, creating an engaging, personalized experience, converting them to buyers.
The machine learning-powered product recommendations UI has quickly shown significant growth in mobile conversions and revenues, enriching, even more, the modern & chic shopping experience.
12% Increase in Mobile Conversion Rate
The customer-focused product-stories create a personalized mobile experience, resulting in more engaged users with higher intention and therefore an uplift in the mobile purchases.
50% increase in Pages per Session
Using the Stories resulted in a significant increase in the number of products and pages viewed by the M+C shoppers, leading to an uplift in product discovery, and increasing mobile revenues.
30% Of Mobile Revenues
In just under two months, Poloriz stories experience is responsible for over 30% of the entire mobile revenues, this can be explained by M+C audience, a mobile-first, social media, and fashion enthusiasts, resulting in a significant increase in the number of products discovered and purchased.
“I was amazed at how fast this great technology showed significant results, and even more amazed at how much our customers love it”.
Dallin Koski, M+C partner.